I strive towards using design as a facilitative force for good, and doing right by those we design for / with.


In Endowus, I lead design to drive meaningful outcomes, and align design with the broader goals of the business.

I set direction on design strategy initiatives, as well as execute on 0-1 strategic priorities, new features, and product improvements to help people invest better to live better.


In Endowus, I lead and manage the design team to drive meaningful outcomes, and align design with the broader goals of the business.

I set direction on design strategy initiatives, as well as execute on 0-1 strategic priorities, new features, and product improvements to help people invest better to live better.


In Shopify, I led initiatives on Marketplace Connect – a platform approach to sell across marketplaces, Checkout and Shopify Point-of-Sales.


In Shopify, I led initiatives on Marketplace Connect – a platform approach to sell across marketplaces, Checkout and Point-of-Sales.

Case studies available on request.

Case studies available on request.

Case studies available on request.


For my Master's Thesis at SVA DSI, I created a collaborative field guide to grow relational care in Singapore's low-income rental neighbourhoods, in collaboration with Beyond Social Services & Yishun Health.


For my Master's Thesis at SVA DSI, I created a collaborative field guide to grow relational care in Singapore's low-income rental neighbourhoods, in collaboration with Beyond Social Services & Yishun Health.

Growing relational care in Singapore's rental neighbourhoods, through community-centered gatherings around health and nutrition.


In GovTech, I worked at the intersection of product, policy and operations.

I led projects around streamlining food support system in Singapore using technology, financial planning for citizens, and a front and back-facing platform for processing workpasses.

Making personal finance accessible for everyday Singaporeans.

Awards

Awards

Paula Rhodes Memorial Award for Exceptional Achievement · School of Visual Arts, 2021


DesignSingapore Scholarship · DesignSingapore Council, 2019


MIT Grand Hack, Grand Prize winner (Mental Health) · Massachusetts Institute of Technology, 2019


Women at Work Hackathon, Grand Prize winner · Lylas Labs NYC, 2019


TTSH Make-a-thon, First Place · Tan Tock Seng Hospital, 2017

Workshops

Workshops

Design Thinking for Media Innovation · UNFOLD Asia, 2023


UXUI 101 · Singapore University of Technology & Design, 2017

Teaching

Teaching

Interface Design · Nanyang Technological University, 2023


UX Design Immersive (Teaching Assistant) · General Assembly, 2015—2016

Publications

Publications

Lessons on facilitating systems-level conversations · Government Digital Services, Singapore, 2021


My Hope for Design · NYC Design, 2020


Empathising with Persons with Disabilities · Medium, 2016

Talks, Interviews & Panels

Talks, Interviews & Panels

"Designing the Future" Human Library · Tusitala x Singapore Design Week, 2024


Navigating the Journey from a Senior Designer to Design Lead · SEEK Design, 2024


Esther Yip on Empathy Driven Design · The SundayPyjamas Perspective, 2023


Interview Ready for UI/UX · Women Who Code, 2022


Design with People, not just for People · TU Delft University, 2022


Chart Your Course To Become A UI/UX Designer · TechLadies, 2021


Design Ethics in a Parallel World · Archifest x DSG Associates Network, 2021


Better through Design · BrightSparks eMagazine, 2020


Getting started in UX · Temasek Polytechnic, 2017


Day in the Life of UX · General Assembly, 2017


Design in Motion · General Assembly, 2016

Working Manifesto

Cultivate trust
Approach with care and humility
Understand systems at play

Working Manifesto

Cultivate trust
Approach with care and humility
Understand systems at play

Working Manifesto

Cultivate trust
Approach with care and humility
Understand systems at play