Problem
There is a gap in financial literacy & planning in Singapore.
52 %
do not have emergency funds of more than 3 months’ expenses
45 %
have not started financial planning
68 %
of those who have not started financial planning feel that it is too early
Source: Financial Planning Attitudes Survey 2017
Opportunity
How can the government value-add to the financial planning process in a helpful and non-intrusive way?
Design Highlights
Trusted, personalised and actionable
Based on research and early concept testing, our product strategy focused on a market gap to provide holistic financial planning, delivered through easy to follow, step-by-step modules.
Government as a trusted personal finance partner
Sacrificial concepts helped bring light to citizens' perception of government — citizens trust that the government has their best interests at heart.
They want a service that acts as an interpreter and mirror, simplifying their financial situation and supporting self-reflection.
Optimising nudges with medium-agnostic prototyping
To better understand how citizens respond to nudges on goal setting and saving, I led the team through a series of low-fidelity, interactive and code-based prototypes.
Onboarding · Sort your finances
Set saving targets · Create your game plan
Recognition
Completed sessions
40.3 %
of users completed the entire multi-module flow to kickstart their success towards a better financial future
Quotes
Team
Tang Li Ren, Developer
Joel Kek, Developer
Sebastian Quek, Developer
Sng Hanjie, Developer
Koh Boon Sze, Delivery Lead
Chia Guo Xiang, UX Researcher
Yeo Xin Min, UX Writer