2023 - Present
Senior Product Design Lead
at Endowus
Leading design direction, working alongside engineering, product, and a wider design team towards the future of wealth management. 300K+ clients and USD 15B+ assets.
Search & AI – Bridging current and future state of search and discovery, with AI enhancements and interactions.
Localisation for Hong Kong market – Adapting for client preferences, regulation and language.
Advisory vision & experiments – Built a multi-year advisory vision, informing on offline advisory client enagements, and onboarding funnel levers, AI-led initiatives.
2021 - 2023
Product Designer
at Shopify
Defined product strategy for multi-channel commerce, localised checkout and partner data-sharing across global marketplaces.
Multi-channel commerce – vision building to inform executive decisions on product strategy and business acquisition.
Localised marketplace checkout – Research-led vision that Drove cross-team alignment and informed future roadmap.
Data-sharing controls – Increased adoption of high-performing ad settings by 49%.
2017 - 2021
UX Designer
at GovTech Singapore
Worked at the intersection of product, policy and operations, for services transversing online and offline experiences.
myMoneySense — 0 to 1 design execution of Singapore’s first government financial planning service, built on SGFinDex
Workpass System — Designed permit workflows serving 300K+ users and informed nationwide delegation strategy.
More work
Notable projects & experiences
Here are other projects over the years as designer, spanning projects across different countries and community-based experiences.
TruMoney – Bridging policy and practice for Singapore's aging society
Bersama-sama – Launched a series of community-centred gatherings with rental residents and curated a collaborative field guide in Singapore.
Inclusive design workshop in Japan – Conducted a workshop for Japanese factory employees to prototype inclusive bottle caps for the Tokyo Paralympics.
System-level improvements
Tone of Voice
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Gallery
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Component-level copy guide
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